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GreenJackets exceeding 2018 ticket sales goals

Posted: July 12, 2017 - 1:48am

The numbers tell the story of why there's nothing but smiles inside the Augusta GreenJackets front office these days.

The GreenJackets sales team has been busy selling next season. It'll mark the inaugural season of the Ballpark at Riverside Village, the new riverfront stadium at Hammond's Ferry in North Augusta.

The ballpark is part of a larger development once known as Project Jackson, but now tabbed Riverside Village.

Besides the stadium, Riverside Village will feature a Crowne Plaza hotel and conference center, apartment living, senior living, retail, restaurants and Class "A" office space.

The excitement of a new baseball stadium results in an uptick in ticket sales no matter the location or level within professional baseball, but the GreenJackets are already blowing past current numbers.

"We've been fortunate that it's something the community has definitely grabbed on to," GreenJackets general manager Tom Denlinger said. "We've sold 25 percent of the new stadium, which puts us at more season ticket holders than we have now. That's a great place to be."

In addition to already surpassing current season ticket sales, the team has sold out entire sections of the stadium.

President Jeff Eiseman announced in May during a local presentation that premier second-level suites were already sold out. Denlinger said they sold out the VIP box seat section behind home plate this past week.

The first base club area is 75 percent sold, and they'll soon start selling the third base club section. Denlinger said the new stadium will have about 4,100 seats. Lake Olmstead has 4,822 seats.

"There's a great demand and, as things go along, now is the time to get involved," Denlinger said. "The CSRA has definitely rallied around the new ballpark and is getting ready for celebrating moving to bigger and better things."

Denlinger said their recently-launched website, greenjackets2018.com, has helped push sales.

The site features a virtual tour of the ballpark and allows potential customers to see the view from each seat as they choose which one to purchase. There's also a live cam of the ballpark's progress and generated photos of the design.

The excitement of a new stadium, the work of the sales team and the visualization of a website have all combined to help the GreenJackets exceed 2018 ticket goals to this point in the 2017 season.

Denlinger said current season ticket holders have jumped on board at a positive rate, and new ticket holders have pushed their sales past current numbers.

The high rate of multiyear partnerships also shows the appetite the area has for baseball in a new ballpark, Denlinger said.

"The area is committing to us and we're committing to them," he said. "This venue is a game-changer by far for not only the organization but Minor League Baseball."

 

Reach David Lee at (706) 823-3216 or david.lee@augustachronicle.com.

 

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