When it comes to sharing information, local school districts are going beyond the school newsletter and Web sites and entering the realm of social media.
Districts in Aiken and Edgefield counties have active Facebook pages, as do several schools in those districts. Aiken County Public Schools is also present on Twitter and LinkedIn.
“Those social sites are key to keeping parents involved and up-to-date,” said Tammie Newman, public information officer for Aiken County Public Schools.
“Information is now instant and parents need it to be accurate,’’ she said. ‘‘Social media is also a way to get schools more involved and encourage parents to turn to their official pages for information and not rely on hearsay or gossip.”
On local pages, parents and the community can find everything from information about meetings and programs to photos from inside the classroom and student recognition.
“It’s another way to spread all of the good things going on in our schools and events,” said Newman. “It’s been a tremendous help as far as public relations efforts.”
Social media will continue to
be a focus for the district, she added.
There are plans to have school-based public relations ambassadors who will help keep their school sites updated and the community and parents informed about school happenings.
“It’s a big initiative we’ll be working toward in the 2013-2014 school year,” she said.