It’s been legal to purchase alcohol in North Augusta on Sundays for about eight months, and city officials and store representatives both say its biggest impact is on convenience for customers.
City Administrator Todd Glover said the most positive impact for the city is that consumers stay in North Augusta.
“The main thing we get is that sales don’t leave the county to go somewhere else,” he said. “Customers typically buy the rest of their groceries where they buy their alcohol. We don’t lose the entire transaction.”
He said it has also made the city more attractive to new restaurants, particularly those interested in being a part of Project Jackson. Glover said he couldn’t name specific restaurants, but “one of the first questions they’ve asked is whether we have Sunday alcohol sales,” he said.
Publix customers now have the freedom to purchase their beer and wine on Sundays, but before December would have shopped on another day of the week, said Brenda Reid, a Publix regional spokeswoman.
“Customers are enjoying the opportunity to purchase at a time that’s convenient for them. We consider it another service opportunity for our customers,” she said.
Glynn Jenkins, the communications director for The Kroger Co.’s Atlanta Division, said customers have repeatedly asked for the ability to purchase alcohol on Sundays.
He said the Kroger store in North Augusta has noticed an increase in beer and wine sales.
“For Kroger, Sunday alcohol sales are all about customer service and convenience,” he said.
“We routinely hear from customers who are favorable and pleased to purchase alcohol on Sunday.”